Taiwan: Fashion Houses 101

.

We’ve done the Taipei 101 many a time on our travels here in Taiwan, but for this outing, it’s the Fashion Houses in the 509m, bamboo styled building that are doing the business of being breath-taking.

.

.

There’s certainly no expense spared in this complex of 101 floors, and the Fashion Houses of Dolce & Gabbana, Dior, TODs and Burberry certainly take this to heart and I’m drooling over the lavish and intricate window displays of the stores on the third floor with delicate floral backdrops, lush green cactus landscapes and hot-pink, candy-stripe balloons… That is, until I see the bejewelled and sparkling exteriors of the displays on the fourth. It’s worth walking around to appreicate the stores: they’re works of art – as well as powerhouses generating billions of dollars per year purely in attire for us to prance around in a feel pretty (or so I assume it feels to own any of these brands…). But, all joking aside, it’s a delicious rendering of advertising, and if it weren’t for the hawk-like, black-suited attendants intimidating my little self in the doorways, I’d probably take a couple of shots inside with my phone… As it is, I’d probably better not…

.

Third Floor Displays.

Dolce & Gabbana Taipei 101

.

Louis Vuitton Taipei 101

TOD's Taipei 101

.

Fourth Floor Giants.

.

Louis Vuitton Taipei

.

Dior Taipei 101

.

Burberry Taipei 101

The Fourth Floor Taipei 101

.

It’s not just me however, who’s got the iphone out to do some gorgeous building papping, the locals are definitely into it to, and as I stroll around the twisted floors of shop after shop, there are people everywhere, from all over the world – posing for their photos in front of the public image of these global brands. It’s a powerful message for the effect that this kind of advertising has, that within what was once the tallest building in the world is housed these commercial, luxury brands that inspire such reverence and desire that couples will pose in front of their gleaming doors – no half-naked models required, Abercrombie.

I mean, please, even the food court is fancy, with its clever, light-dispersing wine glass chandeliers.

A little pretty architectural and advertising planning sure goes a long way.

.

.

.

.

Follow on Bloglovin

Advertisements

Comments & Questions

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s