Here Comes the Cold: AW Campaign Inspiration


Puff Winter Parka Illustration

I’ve been in Shanghai for three weeks while late September blisters in the low thirties, but from Wujiaochang to Xiantiandi malls there’s a worrying trend decking the shelves, rails and mannequins: winter warms.

I’m talking tweed, heavy woollen jumpers and puffy parkas fit for the arctic – that promise to do nothing for my chubby cheeks. It’s hard to believe that the city who’s pavements were literally searing meat in high summer are about to plunge into the single digits and below, but the locals seems to think so, and I’m going by the old saying that it’s better to be prepared than look like an ice Popsicle… Or something along those lines.

We can thank the clever people in the design world for always being two seasons ahead of the rest of the world. In light of their forward thinking, I’m taking a quick nip around this years AW campaigns that were released this Spring to jog the old noodle for some parka palettes and insulating inspiration for the coming cold.



Photographers: Inez Van Lamsweerde & Vinoodh Matadin 
Hind Sahli & Marina Nery; Adrianna Lima, Anne Verhert



So the shiny polyester-look puff coats may look daunting for any regularly sized person to pull off, but it’s also one of the biggest trends I’ve seen in the shops here in Shanghai. True, I’ve never spent a winter here, and have yet to see if these luminously painted items ever grace the streets (and if the ladies here have the chutzpah to do so), still – don’t knock what you don’t know! Certainly there’s a lot here in Miu Miu that’s prevalent across 2013’s AW campaigns: the below the knee hemline, long winter coats over short jackets, and the tendency towards traditional shapes and 1950s retro styles.

I adore the arts-scene background to this campaign, the girls high-ankle boots, chinched waist coats and neck-scarves are like the indulgent piece on a stage. Bringing back tights, and rich dark colours in one fell swoop.



Photographer: Mikael Jansson
Model: Cara Delevigne

DKNY Cara Delevigne AW 2013DKNY Cara Delevigne AW 2013


Who hasn’t seen the face of the goddess that is Cara Delevigne this year? Even those purposefully shunning the fashion world in some cave must have seen the dozens of campaigns this twenty year old wonder booked this year, not to mention the runways she’s been gracing of Fashion Weeks worldwide. Sigh…

It’s sepia warms for DKNY’s AW campaign. They’ve taken to the street trend and championed it full force for the winter, sticking to hipster chic (and big names) and stomping all over Urban Outfitters with the sheer expensiveness of what they can produce. From layered knits to concealed heel kickers, the practicality of the pieces get a big thumbs up here while I’m looking for winter inspiration. Thinking the dark olive and grey palletes are so versatile (I LOVE GREY), while chunky wool and leggings? What’s not to love?

The skateboard in this campaign does make me laugh though, I can only imagine someone seriously thinking: what’s more hipster than a skateboard in a fashion campaign? … I’m thinking maybe they should have tried a short board.



Photographer: Mario Testino

Roberto Cavalli AW 2013


Roberto Cavalli’s AW campaign is so sharp it looks dangerous. From mixed sheen of leather and thick tweed, to the slick sweep of eyeliner their AW style is seriously cool. I’m thinking tweed has already made a huge come-back but it’s the jagged patterns, long coats and boy-cut lapels that are shaping up this winter. I love the ankle stopped trousers and boyish suits in Cavalli’s collection. Think the pleather is going to have to make an outing too…

There’s something I’ll always love about the blatantness of asian, african and white girls modelling together. Of course, I love seeing Asian girls modelling anything for big brands, considering how unrepresentented they are in the Fashion world. They sure are on the up.



Photographer: Domenico Dolce
Models: Bianca Balti, Monica Bellucci, Kate King and Andreea Diaconu

Dolce and Gabbana AW 2013Dolce and Gabbana AW 2013



What is it about this campaign that makes it so beautiful?

There’s rich colours, laced and intricate patterns and the smart Oxford-meets-Spain style to the collection simply feels wonderful. There’s retro here, but it’s in a period-piece kind of feel, and true to form it’s reflected in the location of the shoot – not to mention the trimmed stubble male accessories in these shots.

The long winter length makes a re-appearance here, as well as a wider, high-scooped neck. It’s just shimmering with class, from the elegance of the updos, to the deep red lip. Tweed, of course makes it’s appearance, but I feel like a classy coat might take precedence over puff parka after this…



Photographers: Mert & Marcus
Carine Roitfeld and Julia Restoin Roitfeld; Amanda Seyfried

Givenchy AW 2013


Ow. The prints in the Givenchy AW campaign are just off hurting my eyes, but it’s so that I can’t look away. The Roitfield family’s mother/daughter combo of multi-clashing print is a little agonizing for the print-shy, but it’ certainly as beautiful as it is confusing.

By absolute contrast, Amanda Seyfried is looking a slouchy kind of hot (and yes, that’s totally possible) in a very clean interpretation of a London-esque grunge. From the baggy sweater to the plush frills and rose vs. bambi cartoon print, it’s a girl power trip that benefits from a striking dark lip and the blessing of black and white. It’s another move into a slightly androgynous, loose fitting look that seems to be echoed in the boy-cut long coats around these campaigns. And while you’re going to have hard work convincing this stubborn twenty something into any print, Givency, Amanda has me sold on some pretty grunge.



Photographer: Tim Walker
Cara Delevingne


There’s so much to love about Tim Walker’s work with Mulberry; it’s put the designer on the map for me like nothing else possibly could have this year. I mean, Cara, owls and a little pretend tree? Who thinks up this kind of magic?!

Middle parting here is so chic, and the straight-lacedness of it all definitely fits the gorgeous coats in this feature. From the wonder open button and lapelled camel (which I have something shockingly similar of from Primark – £30 hush hush), to the off the shoulders black and clinical white pockets – there’s a classical palette of coats for every occasion. Button up collars, high necks and granddad collar, there’s an emphasis on layers and covering up here, and it comes across super slick as well as practical. There’s no cheeky short-skirt and wool tights+tall boots this winter…



Photographer: Craig McDean

Models: Jacquelyn Jablonsky, Ruby Aldridge and Esther Heesc

Emporio Armani Jacquelyn Jablonski, Ruby Aldridge and Esther Heesch AW 2013Emporio Armani Jacquelyn Jablonski, Ruby Aldridge and Esther Heesch AW 2013Emporio Armani Jacquelyn Jablonski, Ruby Aldridge and Esther Heesch AW 2013


There’s a reason there are three shots of Armani’s campaign to this post, and it’s 100% because there is just so much fashion inspiration, creation and beauty to appreciate for the coming season. From the period look, to the high class, and the elements of the totally steal-it-off-the-model-and-wear-right-now – I think these shots are absolutely to die for. As if this shoot wasn’t sensual enough, did you ever think it could be done with NO hair, ONLY hats, and MINIMAL skin?

I adore the pantaloon-esue billowing trousers which look oh so comfy, the lightness of the pale and pretty sweaters, the length to the trousers, skirts, and coats, the shimmer of brogues, and the deep, detailed prints. The work here is so classic, and high-fashion that it makes me shiver with how wearable and alive these 1930s reminiscent pieces are. If only I looked so good in a hat like that. Let alone a drop waist.


I’m thinking of these things: long coats in above the knee with period-costume-esque loose but clean cut, thick knits, ankle-length skirts and trousers, printed grunge sweaters and fuffy jumpers, rich colours and pastels, (p)leather, concealed heels sneakers, messy updos and some drop earrings.

Hopefully you find some winter inspiration amongst this AW campaign round up! I know I’ve got some shopping ideas in mind…

Happy Shopping!



Charlotte xx

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